Creative strategy that sells without trying so hard.

I work in-house with your team to build messaging that connects, creative that scales, and angles that perform.

My Process

  • Ad Account Audit

    What worked, what flopped, and why.

  • Consumer Research

    What your audience wants to hear.

  • Pipeline Development

    Strategic hooks and big ideas with emotional weight.

  • Briefing & Creator Sourcing

    Clear briefs for creators + editors.

  • Performance Iteration

    Test, refine, scale. Then do it again smarter.

Flexible Retainer-Based Pricing

Pricing varies based on raw footage vs. creators, number of concepts, and sprint scope.

  • Oli brought a fresh, strategic perspective to our campaigns and her angles contributed to us surpassing our revenue goals. I highly recommend her to any organization looking for a talented and results-driven strategist.

    Charis Richardson
    Global Head of Paid Social at Loop Earplugs 

  • Definitely recommend to work with Oli. She has amazing ideas on how to create innovative and new creative ideas and is great to work with

    Melvin Van Bueren, CEO of Meroda

  • Oli has an invaluable and deep understanding of creative strategy, copywriting, and analyzing what drives creatives success. Thanks to her guidance, we achieved outstanding performance results, significantly boosting our key metrics.

    Kelly Matuszkiewicz, Paid Media Manager at Fabletics

  • If you're looking for someone who truly understands content and can deliver exceptional results, Oli is your go-to. She's been a fantastic addition to our project, and I can't recommend her highly enough.

    Alec Nguyen, CEO of Afforai

  • Oli is one of the best UGC creators and strategists out there. - She's in the details and works super hard

    Stan Olery Softizing

Frequently Asked Questions

  • Tok-Vibes is a data-driven creative strategy and content production studio. We exist to help brands and agencies create, test and iterate ads to scale Facebook and Tiktok successfully.

    We take care of mapping out your creative strategy, scripting ads, hiring content creators, and collaborating with your editor.

  • Yes, once we deliver the assets they are yours FOR LIFE and you can use them wherever you want

  • An ad concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It's essentially the main message of the ad.

    A hook is the first few seconds of the ad. It's also called the "scroll-stopper". We deliver each ad with 2 different hooks, so you can A/B test different ways of capturing your audience's attention while still conveying the same overall message.

    This will allow you to test multiple ad concepts, and drill down to further iterate on optimize your ad creative for performance.

  • No. Tok-Vibes is not an influencer agency. We don’t facilitate collaborations with influencers.

    All content creators work as paid actors in our studio, while shooting content for your brand. All the content you buy is delivered directly to you, it will not be shared on their social channels.

  • Research by Nielsen Catalina Solutions suggests that creative impact explains up to 50% of ad results variance, and yet most agencies and media buyers focus their efforts on media buying tactics and overlook the importance of ad creatives.⁣⁣⁣ ⁣⁣⁣

    Percent sales contribution by advertising element:⁣⁣⁣

    Context 2%⁣⁣⁣

    Recency 5%⁣⁣⁣

    Targeting 9%⁣⁣⁣

    Brand 15%⁣⁣⁣

    Reach 22%⁣⁣⁣

    Creative 47%⁣⁣⁣ ⁣⁣⁣

    You now have a UGC studio and a team of performance design experts on demand. Getting better ad creatives to boost your ROAs has never been easier.

  • We charge a monthly retainer for the creatives, which will be based on the number of deliverables you want per month.

  • You cover the Creator cost, meaning we find creators, and you pay them once they deliver.

  • It can take up to 25 business days from the moment we start the sprint to have our first UGC ads.
    Non-Narrated ads/statics and AI ads are quicker.
    After that, you can expect new ad concepts and variations every week.