A creative intelligence system for your ad account. We plug into your workflow and ship motivator-led briefs built on data from multiple brands, not just yours. Your editors execute. Winners surface fast.
Book a Discovery Call →You've got an editor. You've got a designer. Maybe a media buyer. You've got hours of raw footage sitting in a folder.
What you don't have is the strategy layer that turns all of that into a structured weekly testing system. The motivators. The angles. The brief that tells your editor exactly what to build and why.
That's where we come in.
We run strategy across multiple brands right now. That means we see what's converting this week, not just in your account, but across the entire DTC creative landscape.
What's working on Meta in beauty informs what we test in wellness. What's losing in accessories tells us what to skip in food. A hire sits in a silo with one brand's data. We bring intelligence from every brand in our portfolio.
That's the edge a single in-house strategist can't replicate.
Your CPA stops creeping. Fresh angles every week mean winners don't burn out before you can scale them.
Your editor stops waiting on briefs. The pipeline stays full. You always have something testing.
You ship angles competitors haven't tested yet. Cross-brand data flags what's hitting before they catch on.
A creative system, not a content quota. Each concept is built on a tested motivator and shipped in three format variations so the algorithm has enough to work with. UGC add-on available when you want to scale winners.
We live in CPA, ROAS, thumbstop ratio, and creative-to-revenue attribution. Not mood boards. Not award reels.
Research, briefs, creator direction, testing frameworks, performance analysis. We review your editor's work, give feedback, and put the workflow system in place so every asset lands where it belongs.
I lead every strategy personally. A second strategist supports volume once direction is locked. An ops manager handles QA and delivery. Three senior people. Zero management on your end.
Briefs, tests, results. All in one shared sheet. No more "where are we on that?"
Daily presence. Anyone on your team asks a question, we answer. We're not a black box.
That's the Andromeda framework. The same logic Meta's algorithm uses to find the right ad for the right user. Same motivator, three formats, every week. The algorithm gets enough variety to find winners faster.
Format mix is built around what's working from the latest Meta updates and adapts as the platform evolves.
Boring on paper. Devastating in performance.
Within five business days of contract: customer reviews, ad-library audit, brand voice teardown, done. We agree on a launch date. Briefs start shipping the following week.
Briefs land in Notion on a fixed day. Your editor builds. We review the work, give feedback, ship next iteration. We can also help you set up a Notion workflow from scratch, or upgrade the one you've got.
Monthly retainer + performance bonus on ad spend driven. We work with a handful of brands at any given time. If we take you on, you'll feel it.
"Oli has made some of our best performing ads over the last year or so, and that's outcompeting our internal team and multiple other agencies and contractors."
The Strategy Engine works when:
If you don't have a production team yet, The Production Engine is a better fit.
If you're under 7 figures, the math probably doesn't work yet. Focus on hitting that scale first.
We'd rather tell you that on the call than waste your retainer.
30-minute discovery call. No hard pitch. We talk about where you are, where you want to be, and whether the system fits.
Book a Discovery Call →